Identity, branding, graphic design, illustration/art and environmental design for a seafood restaurant in Oslo, Norway. It is situated at Tjuvholmen, a waterfront area in central Oslo. The speciality of the restaurant is grilled seafood. The wood-fire grill burns at a constant temperature, with the wood giving a tender, smoked flavour. The restaurant owner is Fursetgruppen, a prosperous and well-established restaurant group in Oslo under constant development. Tjuvholmen Sjømagasin is divided into several areas, so that each department operates individually. The restaurant consists of the main restaurant, the Seafood bar, the Chambre Separée, the Mezzanine, the Fish Deli and the Conference Center. The work is done while at Uniform strategic design and in cooperation with interior designers at Radius Design.
White foil on glass door with symbol and opening hours. The symbol is a play on the mathematical symbol ‘approximately equal to’.
The restaurant is claiming the area by saying that Sjømagasinet, ‘S’, is approximately equal to Tjuvholmen, ‘T’.
Sculpture in restaurant. The illustrations made for the restaurant are based on myths of the sea and imaginary creatures.
The sculpture is resembling a gigantic sea shell with fish fins and acorn shell. Dimensions: 150 x 140 cm.
Production details: Machine cut polyurethane foam. Hand carved surface in plaster, painted with acrylic paint. High gloss coating.
The sculpture is made with great help from artist Jan T. Rafdal and product designers Hugo.
Inside the restaurant is a Fish Deli. The shop and the restaurant are separated by a glass door. We had some fun with white foil
on the glass, creating a fish shape when open and a complete symbol when closed.
Signage on glass toilet door. Purple foil with cut out square for signage. Signage in acrylic with high polished steel plate,
silver foil lettering and morse. Laser engraved illustration on the back, wich gives it an extra ‘dimension’ of depth.
Painting in conference and cooking class room. Illustration of imaginary creatures from the sea. Motive printed on plywood with
carved and hand-painted details in acrylic paint. Made in cooperation with artist Jan T. Rafdal.