The Apartment 01

The first exhibition of The Apartment. Work in Progress did the identity for the show, art direction and exhibition design, alongside friends and companions Massimo Leardini and Marcel Leliënhof. It was entitled “Notes on fashion photography”, and featured work
by Norwegian photographers Morten Andersen, Lars Botten and Massimo Leardini.

 

Looking at the images of Morten Andersen, Lars Botten and Massimo Leardini, the mind travels from beatnick back alleys to ambiguous independent cinema and modulations of light and feminine shape. Suggesting fictions, they reveal glimpses of enchanted worlds embedded in photography’s long-standing relationship with fashion. Despite the darker narratives involved, the images always seem to embrace the beauty of it all, enjoying a privileged isolation from the outside world. But the pleasure of getting the whole picture is ours.

 

We were so lucky to be able to borrow an unused commercial space in central Oslo for the exhibition, Øvre Slottsgate 12.


Opening night


Logo. White, matt foil









Art direction and exhibition design