Metronet

Identity for Metronet, a strategic consultancy that delivers services within SEO, PPC, development & design, e-commerce, social media and web analytics to a wide range of clients. The identity reflects the name, its references and expectations. The colour scheme is from DOS and the first computer screens and the type is OCR-B, made to facilitate the optical character recognition operations by specific electronic devices.

The illustration for the identity is an abstract global system of interconnected computer networks between people. The artwork is abstractions of Metronet’s skills and knowledge without becoming too concrete and limiting.