The Norwegian Design Council: Design Effect
Identity, branding, graphic design and product design for Design Effect, a new award from The Norwegian Design Council established
in 2009. The award is the first of its kind in Norway. Design Effect recognise projects which demonstrate design’s tangible impact
on a client’s business. The award will go to design projects that present proof beyond doubt that the client’s business problem
was solved by the design solution. Work done while at Uniform strategic design.
At the right angle, an “E” for Effect appears. The triangular shapes are based on the existing logo of the Norwegian Design Council.
The shapes also refers to established symbols of growth, such as graphs as charts.
Trophy for the Design Efficiency award, made in plexicore with acrylic triangles, red foil and white silk screened lettering.
The trophy is displaying a hidden E when rotated at a given angle. The main shape is based on the existing symbol of
the Norwegian Design council. Dimensions: 24 x 25 x 5 cm. The design of the trophy was made in collaboration with Stein Olav Pettersen while at Uniform.
Detail of trophy. The trophy is made in collaboration with product designers Hugo.
Spread from brochure. A pie chart is displaying the different sections of content. The award is based on a very precise rating system, in order to measure the effect of design projects. The illustration and visual language of the brochure referes to general business visualisation of profitability, sales/market penetration, distribution and market share, through pie charts and diagrams.