Daniel Franck identity

Corporate identity, branding, art direction, textile design, pattern design and illustration for the clothing label of former snowboard professional Daniel Franck.



Emblem


Logo for sub-brand, “Slippery hot dog” (Daniel Franck’s nickname)


Symbol for sub-brand


Emblem on button


Logo sewed on fabric


Buttons


Business card with stitched logo and company pattern


Hang tag in cardboard with cut out logo, brand statement and company patterns


Hang tag


Packaging for 3-pack of socks and wool underwear


Close up packaging for 3-pack of socks showing corporate fonts and icon


Underwear packaging in cardboard


Paper bag with cut out logo and hang tag


Denim bag, front and back, with hang tag. and stitched rubber stamp logo




T-shirts