Daniel Franck identity

Corporate identity, branding, art direction, textile design, pattern design and illustration for the clothing label of former snowboard professional Daniel Franck.

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Emblem

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Logo for sub-brand, “Slippery hot dog” (Daniel Franck’s nickname)

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Symbol for sub-brand

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Emblem on button

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Logo sewed on fabric

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Buttons

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Business card with stitched logo and company pattern

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Hang tag in cardboard with cut out logo, brand statement and company patterns

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Hang tag

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Packaging for 3-pack of socks and wool underwear

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Close up packaging for 3-pack of socks showing corporate fonts and icon

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Underwear packaging in cardboard

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Paper bag with cut out logo and hang tag

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Denim bag, front and back, with hang tag. and stitched rubber stamp logo

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T-shirts