Maaemo is an ecological gourmet restaurant in Oslo, Norway. The restaurant has a Norwegian owner, Danish cook and a Finnish sommelier, so it is truly a Scandinavian collaboration. The cuisine of Maaemo is Nordic, and the name and colour scheme derive from Finnish, meaning “Mother Earth”. The brown soil is nurtured by the clear, ice blue water, creating life and growth.


The design for Maaemo is inspired by Scandinavian nature and architecture, reflected in the lines, shapes, rhythm and light
creating a poetic, Nordic modernism. It gives the restaurant its atmosphere with consistent use of shape and colour, incorporating features such as the chair, a Danish design classic, the askew pendulum lamp, and the overall design, both interior and exterior.
The philosophy is that all aspects of the design solution should be both functional and aesthetic: Menu, folder, letterhead and bill are stripped of decoration, and left with clean folding, functional lines. This project was made in collaboration with Ludvig Bruneau Rossow, while working at Uniform Strategic Design, Oslo.

Restaurant entrance. The bridge from the restaurant leads over the rail way to a new part of Oslo, called bar code, where you find
the famous opera house. The bridge is lit by night in Maaemo blue.

Set table with view

Folded menu. The share weight and stiffness of the paper keeps the menu in an upright position, and adds sculptural qualities.

Menu unfolding

Close up of menu with corporate font.

Menu with dessert plate

Form with quest orders for kitchen

Folder with information on food suppliers for the restaurant

Wine list on iPad with wooden frame + information folder

Goodie bag made with folded paper

Folder + menu + paper bag + goodie bag + business card + hang tags + embossing tool

Wall decoration: Interpretation of the lines from the letter/receipt and menu

Toilet with walls of shale stone

Business card, folded, unfolded & close up

Folded letter/receipt

Unfolded letter/receipt

Unfolded receipt

Close up of letter/receipt with lines working both as instructions on how to fold and decoration