Daniel Franck identity

Corporate identity, branding, art direction, textile design, pattern design and illustration for the clothing label of former snowboard professional Daniel Franck.


Logo for sub-brand, “Slippery hot dog” (Daniel Franck’s nickname)

Symbol for sub-brand

Emblem on button

Logo sewed on fabric


Business card with stitched logo and company pattern

Hang tag in cardboard with cut out logo, brand statement and company patterns

Hang tag

Packaging for 3-pack of socks and wool underwear

Close up packaging for 3-pack of socks showing corporate fonts and icon

Underwear packaging in cardboard

Paper bag with cut out logo and hang tag

Denim bag, front and back, with hang tag. and stitched rubber stamp logo