Daniel Franck brand book
The brand book was made before the clothing was produced. For this reason it does not show any clothing from the Daniel Franck collection, as it was made as a teaser of what was to come. The book is a tool for sales, to catch the interest of distributors and to be sold at the different shops, with a catalogue of the clothes attached (see Daniel Franck catalogue). The book is creating the ”atmosphere” of the brand, and the visuals are referring to the aesthetics of the eighties. Daniel started off as a professional skater in Los Angeles, USA. Back then skating and punk rock was very much connected. The graphics are made as flyers from punk rock bands, using a typewriter, old copier, hand drawing, scissors and glue to give an authentic, rough and personal flare. The book was made in cooperation with photographer Marcel Leliënhof.