Daniel Franck brand book

The brand book was made before the clothing was produced. For this reason it does not show any clothing from the Daniel Franck collection, as it was made as a teaser of what was to come. The book is a tool for sales, to catch the interest of distributors and to be sold at the different shops, with a catalogue of the clothes attached (see Daniel Franck catalogue). The book is creating the ”atmosphere” of the brand, and the visuals are referring to the aesthetics of the eighties. Daniel started off as a professional skater in Los Angeles, USA. Back then skating and punk rock was very much connected. The graphics are made as flyers from punk rock bands, using a typewriter, old copier, hand drawing, scissors and glue to give an authentic, rough and personal flare. The book was made in cooperation with photographer Marcel Leliënhof.


Every book is covered in left over textiles from the garment production, making every cover unique. The cover also comes with different buttons.

The spreads are french folded. The inside of the folds are in the brand patterns and colours.

French folded pages


A visual index

Introduction and stats

A collection of some of the awards won by Daniel Franck as a professional snow border. The Viking helmet is from Arctic Challenge.

Daniel can easily be distracted, and the drawing is a play on this.

When the book binder saw the illustration, he phoned us up and said “someone spilled coffee all over your prints…”

Spreads from the book